Mothers Against Drunk Driving (MADD) has long sought ways to prevent the horrible tragedy of DUI accidents. Several NFL teams have teamed with the agency to help prevent the instances of fans driving drunk after games.
The CEO of MADD, Debbie Weir, advised the Sporting News that the Los Angeles Rams will become the 15th NFL team to offer a designated-driver program on game days. The program will see its debut on October 9th when the team meets the Bills. The Bills’ program is among the most successful, having 20,000 registered drivers.
The partnership between MADD and the NFL began in 2010. In addition to game-day outreach, presentations were given by MADD during the off-season. 30 of the 32 NFL teams gave these symposiums.
According to Weir, the majority of MADD’s message centered around having victims tell their stories. They also emphasized that drunk driving is completely preventable.
Weir cited a 2012 tragedy involving Cowboys teammates Josh Brent and Jerry Brown. Brown was killed in a drunken driving accident where Brent was the driver. Brent was charged with intoxication manslaughter.
One goal of the partnership is to dispel the belief among NFL fans that MADD is against the sale of alcohol to persons over the age of 21.
Weir said, “Our message isn’t, ‘Don’t drink,’ but, ‘Plan ahead and know how to get home safe.'”
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